I hear you. I’m not a big fan of branding things, but I have seen how giving process a name can lead to it growing and strengthening over time in a way that it won’t if it is an implied or interstitial practice. I also think that language of branded process can reinforce and embolden the people doing good work that goes unnoticed because it doesn’t have explicit language attached to it. On the extent to which the teams should be separated, I have seen teams outsource ethics — even to other in-house teams — in ways that result in it having solely a policing function or a communications function to manage crisis comms around the actions of another team that clearly wasn’t considering ethics during its design process. Thanks for your comment!